SaaStock 2018 took place on October 16–17, 2018 last at the RDS in Dublin. The following represents the top tips I learned from the two days.
For SaaS companies based in Europe, selling into the US represents a significant milestone. The US represents the biggest market for SaaS applications and early entry is advisable (not least to prevent domestic US competitors from gaining a foothold). Many SaaS markets have “winner takes all” characteristics so ensuring you are targeting the US early needs to be a key consideration.
One of the challenges for B2B SaaS startups when it comes to marketing is in figuring out what an ideal team configuration looks like
In the early stages of most SaaS startups life, it is often the CEO or Founder who acts as the initial Head of Sales. While this makes sense given the likely resource constraints, and the value to be gained in getting in front of customers from Day 1, a lack of formal sales training and an absence of a sales process can seriously undermine the initial sales efforts. In this short post, I outline how these SaaS founders need to modify their approach and to implement a simple sales methodology to increase their odds of success.
One of the main growth areas in UK tech in recent years has been in B2B Software as a Service (SaaS) startups. SaaS businesses are subscription based and rely on internet access as a delivery mechanism with many of them replacing legacy or back office functions.