Market Entry Strategy
Having previously established a UK subsidiary for a US software company, and having run it for a number of years we are well versed with the challenges US companies face when expanding into Europe. Again we are fortunate we can rely on a trusted network of professional advisors in both the UK and Ireland so we can ensure the optimal solution is arrived at.
Deliverables can range from action orientated reports to recommendations as to the elements to evaluate when looking to establish a presence in Europe.
For example a recent engagement included:
— Primary research into the European market
— Assessment of the business model planned
— Assessment of the competitive landscape
— Market entry strategy
— Support for initial company formation
The process entailed regular communication with a range of senior members of the management team, and a focus on delivering actionable insights to move the process forward.