As one of the most mature SaaS categories, the content management system (CMS) market is particularly susceptible to usability issues. The battle between Headless and Traditional Content Management Systems (CMS) is only getting started. In this article, I argue that both sides need to better meet the needs of their users to drive future success. As I’ll argue below, to do that they need to focus more on usability and less on feature enhancements.
Working Effectively with a Fractional Chief Marketing Officer (CMO)
10 Key Factors to Consider Before You Start Targeting Your Competitors SaaS Customers
7 Strategies to Win Customers from Your B2B SaaS Competitors
We are also witnessing an increase in new market entrants who seek to replace several disparate apps bringing them all under one-roof placing them in competition with a number of other competitive solutions. Running marketing campaigns targeting switchers rather than relying solely on trying to persuade targets to buy a new software solution for the first time becomes important.
Generate More B2B SaaS Sales
In the early stages of most SaaS startups life, it is often the CEO or Founder who acts as the initial Head of Sales. While this makes sense given the likely resource constraints, and the value to be gained in getting in front of customers from Day 1, a lack of formal sales training and an absence of a sales process can seriously undermine the initial sales efforts. In this short post, I outline how these SaaS founders need to modify their approach and to implement a simple sales methodology to increase their odds of success.