Having worked for over 10 years as a Fractional CMO for over 40 B2B SaaS companies I outline some of the key lessons I’ve learned for those considering engaging one.
SaaS Tips: Effective Social Selling
5 Metrics Every B2B SaaS Marketer Should Measure
7 Strategies to Win Customers from Your B2B SaaS Competitors
We are also witnessing an increase in new market entrants who seek to replace several disparate apps bringing them all under one-roof placing them in competition with a number of other competitive solutions. Running marketing campaigns targeting switchers rather than relying solely on trying to persuade targets to buy a new software solution for the first time becomes important.
Supporting US B2B SaaS Companies Looking to Generate Sales in Europe
I recently had the pleasure of participarting in an Ask-Me-Anything (AMA) discussion with members of the Cloud Software Association. The Cloud Software Association has over 2000+ members spanning the SaaS ecosystem including SaaS vendors, platforms, API services, resellers, distributors, and investors.