Strategic Marketing consists of taking a holistic view of your marketing efforts ensuring you are aligning with your goals, and focusing on the activities that are going to bring you most value. It will be of no surprise to learn that many marketing products are designed to make you spend money. Similarly, it can be all to easy to dive into Facebook, Instagram, Pinterest, Snapchat or Google+ without properly evaluating whether or not the medium is appropriate for your business.
At Work With Agility we ensure that we are taking a strategic perspective when we recommend which strategies will be most effective in helping you achieve your goals.
Corporate Strategy - The Importance of Category Creation