SaaStock 2018 took place on October 16–17, 2018 last at the RDS in Dublin. The following represents the top tips I learned from the two days.
How to Build A B2B SaaS Marketing Team
Is Your Marketing Lead Still The Best Fit To Run Your SaaS Startups Marketing?
10 Tips to Reduce Your SaaS Startup’s Churn
Reducing Churn
For most SaaS startups, churn is one of the key metrics used to assess the health of the business. At it’s most base level, churn represents the reduction in numbers (and/ or revenue) from customers cancelling their subscriptions. In practise however, churn is more complex, particularly for startups new to SaaS, who lack historical data, and are in many instances still striving to achieve product/ market fit.
Top 10 B2B / SaaS Lessons from SaaStock 2016
The inaugural SaaStock 2016 took place in Dublin, Ireland on September 21–22, 2016. It brought together over 60 speakers, and 700 delegates from 30+ countries, who all shared a common passion for B2B/ Software as a Service (SaaS).
The following represent some of the key lessons from the event: