Most B2B SaaS Companies use content as a key part of their marketing efforts. From my analysis it is clear that many are failing in their efforts. This article represents a checklist as what you need to do to drive traffic to your blog.
One of the main growth areas in UK tech in recent years has been in B2B Software as a Service (SaaS) startups. SaaS businesses are subscription based and rely on internet access as a delivery mechanism with many of them replacing legacy or back office functions.
The inaugural SaaStock 2016 took place in Dublin, Ireland on September 21–22, 2016. It brought together over 60 speakers, and 700 delegates from 30+ countries, who all shared a common passion for B2B/ Software as a Service (SaaS).
The following represent some of the key lessons from the event: