Social selling can be an effective way to generate leads but it depends on one crucial element - the need to offer value first. Most skip this step resulting in poor returns. This short post explains what you need to do to stand out.
Saas Tips: Understanding The Pain Your SaaS Application is Attempting to Address
I came across a Linkedin comment from Ben Wright recently which I thought was spot on and hence am reproducing it here in full, with commentary after.
5 Metrics Every B2B SaaS Marketer Should Measure
10 Key Factors to Consider Before You Start Targeting Your Competitors SaaS Customers
7 Strategies to Win Customers from Your B2B SaaS Competitors
We are also witnessing an increase in new market entrants who seek to replace several disparate apps bringing them all under one-roof placing them in competition with a number of other competitive solutions. Running marketing campaigns targeting switchers rather than relying solely on trying to persuade targets to buy a new software solution for the first time becomes important.