digital marketing

How Digital Helped Transform Ryanair’s Fortunes

It hasn’t been a bad year for Kenny Jacobs, Chief Marketing Officer of Europe’s largest airline Ryanair. After joining at the start of 2014, he has presided over sweeping changes transitioning the company to a softer ‘New Ryanair’. And if the results to date are anything to go by, the changes have had the desired effect. Over 82 million passengers will have flown with Ryanair in 2014, and it is predicted that this figure will rise to 110 million over the next 5 years. The share price (which had been languishing around €6 after a profit warning in 2013) has reached the dizzy heights of a record €10 at the start of 2015 (up 58% yoy). And judging by advance bookings and load factors nudging 90% ‘Europe’s favourite airline’ is going from strength to strength.